Oak chair with an oat cable knit blanket and a cream muslin, beside a jug of dried grasses

Soft beginnings.

Chosen by a UK family.

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Our picks

  • Cardigan and shorts set in beige, flat lay, on a cream background

    Cardigan and shorts set

    Cardigan and shorts set
    £14.99
  • Bear ear velvet romper in coffee, front, on a cream background

    Bear ear velvet romper

    Bear ear velvet romper
    £19.99
  • Bear ear pramsuit in green, front, on a cream background

    Bear ear pramsuit

    Bear ear pramsuit
    £15.00
  • Christmas romper in red check, front, on a cream background

    Christmas romper

    Christmas romper
    £9.99
  • Grey hooded jumpsuit with plain hood, front, on a cream background

    Grey hooded jumpsuit

    Grey hooded jumpsuit
    £19.99
  • Muslin blanket with lace trim in khaki, folded, on a cream background

    Muslin blanket with lace trim

    Muslin blanket with lace trim
    £24.99
  • Grey jumper from the cable knit separates, front, on a cream background

    Cable knit separates

    Cable knit separates
    £15.00
  • Plush booties in apricot with bear patches, front, on a cream background

    Plush booties

    Plush booties
    £8.00
Knitwear and a pompom hat on a wooden bench beside a jug of dried branches

The winter edit

Snug jumpsuits, a padded jacket and knits for colder days.

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Gifts for new arrivals

Soft blankets, booties and outfits to welcome a new baby.

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Why BabyB

  • Chosen by a UK family
  • Soft neutrals that mix and match
  • Sizes from newborn